Think more holistically about your customers’ experience with your product shared Jaqueline Sigler at GoDaddy, for my interview series Austin Voice Of Product. Our interview has been edited for clarity.

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Austin VOP #104

What was your path to product management?

Product management is a very unique role with many paths to get there. Mine started following close to nine years in finance; I worked for a public financial software and data analytics company, in a couple of roles but primarily in corporate strategy and mergers and acquisition. I really liked that role and there are aspects that…


To acheive sustained success as a PM you need to be a lifelong learner, shared Brian Rodriguez, Senior Product Manager at realtor.com, for my interview series Austin Voice Of Product. Our interview has been edited for clarity.

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Austin VOP #103

What was your path to product management?

I studied engineering in school because I have always been interested in solving complex problems and I was also fascinated with technology and how it can change people’s lives. While I was in college though I had this realization that I am not the classic engineering personality like a lot…


Think about how you can empower and coach your team, shared Elena Lenova, Senior Director of Product Management at BigCommerce, for my interview series Austin Voice Of Product. Our interview has been edited for clarity.

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Austin VOP #102

What was your path to product management?

I studied economical cybernetics in Ukraine — a combination of software engineering and economics. After college when I was looking for a job, I came across a business analyst role that I thought would let me use both these skills I learned. At the time I was reading my first product management…


Really getting to know your customers’ problems helps you build better products, shared Murphy Tiggelaar, Senior Product Manager at AWS, for my interview series Austin Voice Of Product. Our interview has been edited for clarity.

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Austin VOP #101

What was your path to product management?

I went to school in Nebraska and started my career at TD Ameritrade in Omaha. I did a rotational program there, which was really good for my first job to understand what I actually enjoy doing and what I didn’t enjoy doing. The rotation was first on the business intelligence team —…


Invest time in helping others around you develop and it will help you grow, shared Lauren Dycus, Senior Product Manager at DISCO, for my interview series Austin Voice Of Product. Our interview has been edited for clarity.

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Austin VOP #100

What was your path to product management?

I started in software when I landed a customer support role in the gaming industry. I graduated in 2008 with a degree in Journalism when the recession hit and after moving to Seattle from Denton, I desperately needed a job. I had made a new friend who referred me to…


Be decisive and biased towards action, shared Christine Luo, Director of Product at OJO Labs, for my interview series Austin Voice Of Product. Our interview has been edited for clarity.

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Austin VOP #99

What was your path to product management?

Like many folks, my path was very circuitous. Product wasn’t a role I was aware of in college. I majored in Finance and did investment banking after graduating. While it wasn’t for me, I’m grateful I did it because it taught me a really good kind of work ethic and…


Hone the skill of seeing around corners, shared Sarah King, VP of Product at Molecula, for my interview series Austin Voice Of Product. Our interview has been edited for clarity.

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Austin VOP #98

What was your path to product management?

I think most people answer this question with “an unconventional path,” and that applies to me too! My path even into technology has been unconventional in itself. I studied Peace and Conflict Studies with a desire to ultimately work for a non-profit. I moved to Austin on a whim after…


Find people that are smarter that you can learn from and collaborate with, shared Ariel Katen, Senior Product Manager at H-E-B, for my interview series Austin Voice Of Product. Our interview has been edited for clarity.

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Austin VOP #97

What was your path to product management?

I have a different story than a lot of other product managers, especially if you have been in the game for as long as I have. I graduated college a year early with an English Lit degree. All I knew I could do was…


Take the time to mentor younger product managers, shared Aditya Rustgi, Senior Director Product Management at Cision, for my interview series Austin Voice Of Product. Our interview has been edited for clarity.

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Austin VOP #96

What was your path to product management?

I started out as an engineer and did that for five years. One of my bosses encouraged me to consider business school, so I got my MBA at the Acton school of business in Austin. It was there that I found I had a much deeper interest in…


As a job searcher, how do you determine if the company you are thinking of joining is product-centric.

When I look for a new product role, my number one criteria is: “Work at a product-centric company.” Outside of the obvious examples like Google, Amazon and other tech giants, I struggle with how I would go about identifying companies that are product-centric. This article tries to answer the question and I would love folks to share their thoughts and ideas so that I can improve it.

I have written it using pattern and anti-pattern examples to show the contrast between product-centric…

Reza Shirazi

I am passionate about building products and building community. PM by day and community builder at Austin Voice of Product: https://austinvop.com.

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